Saturday, June 4, 2011
Not Another Generation: Who Is Generation Jones? - FP Posted: "Generation Jones is a term coined by Jonathan Pontell, a social historian, and author of the book, Generation Jones. He describes this generation as those born between 1954 and 1965. The term is better known in Europe than North America. Pontell defined Generation Jones as a distinct concept separate from Baby Boomers and Generation Xers, and having several connotations, including the notion of anonymity, and 'keeping up with the Joneses.'"