Born between 1930-45, they have a traditionalist value system built on company loyalty, conformity and responsibility. The chances of them breaking the law is zero. They believe in the 'job for life' moto which is gained through their 'hard work' mentality. They must be in control and make good leaders due to their wartime upbringing. They come from an age where they are to young to be war heroes and too old to rebellious in the 60's - hence the term 'Silent Generation'.
Born between 1946-63), this generation witnessed the Vietnam war, the assassination of JFK, the civil rights movement, all of which led them to rebel against conformity and to carve a perfectionist lifestyle based on personal values and spiritual growth. They welcome team-based work and are political in their thinking. They do not like their feathers being ruffled and are not so adaptable to change.
Born between 1964-79, this generation grew up very quickly amid rising divorce rates, one parent homes, street violence and low career expectations. They grew up with the reality of AIDS and nuclear disasters unfolding around them. Being the first generation to grow up with a TV in the living room they are more aware of global concerns. They entered the jobs market at a time of economic downturn and found it difficult to get a foothold into being gainfully employed. This has led them to be sceptical towards authority and cautious in their commitment. Being ambitious and independent they are opposite in character to the silent generation.
Born from 1980 onwards, this confident generation are optimistic in outlook despite witnessing tragedies on a large scale such as September 11. Coming of age during a shift toward virtue and values, they're attracted to organisations whose missions speak to a purpose greater than a bottom line. They're technologically savvy with a positive, can-do attitude.