1. Contribute to blogs, forums, wikis; everything that is of relevance to your field.
2. Comment regularly and start dialogue.
3. Create a blog and add posts three times per week.
4. Comment on other blogs, and link to blogs at least once per day.
5. Create a Twitter account and link to your blog and advertise each with the one message.
6. Tweet often and regularly - not in flashes.
7. Create a Facebook account that represents the image you want to portray.
8. Create a YouTube channel and upload videos of what you do and link to your blog and Twitter accounts.
9. Give more information than is available anywhere else.
10. Stick to your plan and do not deviate from your corporate goals.