10 Commandments of Social Media

1
Thou shalt acknowledge your organisation can benefit from an on-line presence

2
Thou shalt survey the social media tools available to create, manage and maintain a good online brand

3
Thou shalt understand the conversation and be aware of brand sentiment and awareness

4
Thou shalt create and mature a ‘Voice’, an online style/tone that you will stick with/ create an 'online personality'

5
Thou shalt trust your staff with implemented guidelines on how to and what to contribute

6
Thou shalt not put restrictions or rules on your new community for they will fragment and go elsewhere

8
Thou shalt find your audience and engage with them, conversation shall flow and your network shall enlarge

9
Thou shalt find the strong and weak connections in your group and actively try and link the two into a stronger network

10
Thou shalt generate spokespeople for your brand by responding on blogs, forums, wiki, tweets in a quick and informing nay entertaining manner

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