Wednesday, July 20, 2011

Patience and longevity are key to your social media strategy

Regular engagement is essential for sustained channel growth. You must be active in each of your chosen channels and you must be able to measure your success so that you can keep record of what works and what doesn’t. Social media takes time and you need to know where to spend it wisely.

Take time to develop your own insight into your audience. Work out an appropriate strategy to work and build upon. Make sure you do a complete SWOT analysis of each social media tool that you are thinking of using and go for what works for you.

Longevity is the important. Any commitment to these types of activities should be for a period of one year minimum. This will give you time to set up your base of followers and for you to make meaningful monitoring and tracking insights.

Stay ahead of the game, the next social media tool is just around the corner and you have to be able to adapt quickly – find recognised experts in your area and keep them close. They are your tomorrow!

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