1. Contribute to blogs, forums, wikis; everything that is of relevance to your field.
2. Comment regularly and start dialogue.
3. Create a blog and add posts three times per week.
4. Comment on other blogs, and link to blogs at least once per day.
5. Create a Twitter account and link to your blog and advertise each with the one message.
6. Tweet often and regularly - not in flashes.
7. Create a Facebook account that represents the image you want to portray.
8. Create a YouTube channel and upload videos of what you do and link to your blog and Twitter accounts.
9. Give more information than is available anywhere else.
10. Stick to your plan and do not deviate from your corporate goals.
Follow @twitterapi
Showing posts with label social networks. Show all posts
Showing posts with label social networks. Show all posts
Sunday, September 25, 2011
Sunday, August 28, 2011
10 Commandments of Social Media
1
Thou shalt acknowledge your organisation can benefit from an on-line presence
2
Thou shalt survey the social media tools available to create, manage and maintain a good online brand
3
Thou shalt understand the conversation and be aware of brand sentiment and awareness
4
Thou shalt create and mature a ‘Voice’, an online style/tone that you will stick with/ create an 'online personality'
5
Thou shalt trust your staff with implemented guidelines on how to and what to contribute
6
Thou shalt not put restrictions or rules on your new community for they will fragment and go elsewhere
8
Thou shalt find your audience and engage with them, conversation shall flow and your network shall enlarge
9
Thou shalt find the strong and weak connections in your group and actively try and link the two into a stronger network
10
Thou shalt generate spokespeople for your brand by responding on blogs, forums, wiki, tweets in a quick and informing nay entertaining manner
Follow @twitter
Thou shalt acknowledge your organisation can benefit from an on-line presence
2
Thou shalt survey the social media tools available to create, manage and maintain a good online brand
3
Thou shalt understand the conversation and be aware of brand sentiment and awareness
4
Thou shalt create and mature a ‘Voice’, an online style/tone that you will stick with/ create an 'online personality'
5
Thou shalt trust your staff with implemented guidelines on how to and what to contribute
6
Thou shalt not put restrictions or rules on your new community for they will fragment and go elsewhere
8
Thou shalt find your audience and engage with them, conversation shall flow and your network shall enlarge
9
Thou shalt find the strong and weak connections in your group and actively try and link the two into a stronger network
10
Thou shalt generate spokespeople for your brand by responding on blogs, forums, wiki, tweets in a quick and informing nay entertaining manner
Follow @twitter
Sunday, August 14, 2011
Image is paramount - managing your online brand
How you appear online is the key to your success. Building credibility starts with you and your personal 2.0 accounts. What does your Facebook account say about you? what do your friends accounts say about your account and in turn what does that say about your business account? Maybe you think this is slighlty going overboard on the fussy scale but attention to detail at this step will make sure your brand gets off on the right foot.
Scan Google with your name and see what comes up? Is it a picture of you drunk or sleeping rough? Was your face tagged in a friend of a friends facebook photo! If sp make sure you sort this out pronto; make yourself familiar with the security settings on Facebook. What type of posts are on your Facebook accounts? Are they rude or vulgar? Are your friends hell bent on refusing to believe that they left university 10 years ago and giving your personal brand a kicking? If so ged rid of them, you can tell a lot about a person by the friends they keep and their email addresses (thehornytoad@yahoo.com) - especially when readers dont know you personally and will be getting their cues from the content of your social media sites.
Understand how to use the settings on your Twitter account. If some nut is sending you crazy or offensive tweets learn how to block them. Watch your language and tone as well. Comments are never truely deleted in the internet age. Always portray a positive and inclusive image adding value to the conversation.
Make sure that you send quality posts and blogs. Little and often is the key, but make sure its of value, and dont repeat the same message, it will become tiresome and end up as unwanted spam after a short while!
You should set up a YouTube channel with a distict, clear and crisp presentation. If you are a good presenter why not upload a presentation of the work that you do and videos that interested viewers may find value in? Check to see what videos are available and see how you can tweek them to make them more interesting to your audience. 3000 viewers on how to put on a pair of socks - i rest my case! Make sure you link to your blogs and your other social media platforms. Link everything up!
AND FINALLY
Listen to your audience. What do they want from you? What can you give them? In social media you have to listen to what the conversation is before you can converse back.
Follow @twitterapi
Scan Google with your name and see what comes up? Is it a picture of you drunk or sleeping rough? Was your face tagged in a friend of a friends facebook photo! If sp make sure you sort this out pronto; make yourself familiar with the security settings on Facebook. What type of posts are on your Facebook accounts? Are they rude or vulgar? Are your friends hell bent on refusing to believe that they left university 10 years ago and giving your personal brand a kicking? If so ged rid of them, you can tell a lot about a person by the friends they keep and their email addresses (thehornytoad@yahoo.com) - especially when readers dont know you personally and will be getting their cues from the content of your social media sites.
Understand how to use the settings on your Twitter account. If some nut is sending you crazy or offensive tweets learn how to block them. Watch your language and tone as well. Comments are never truely deleted in the internet age. Always portray a positive and inclusive image adding value to the conversation.
Make sure that you send quality posts and blogs. Little and often is the key, but make sure its of value, and dont repeat the same message, it will become tiresome and end up as unwanted spam after a short while!
You should set up a YouTube channel with a distict, clear and crisp presentation. If you are a good presenter why not upload a presentation of the work that you do and videos that interested viewers may find value in? Check to see what videos are available and see how you can tweek them to make them more interesting to your audience. 3000 viewers on how to put on a pair of socks - i rest my case! Make sure you link to your blogs and your other social media platforms. Link everything up!
AND FINALLY
Listen to your audience. What do they want from you? What can you give them? In social media you have to listen to what the conversation is before you can converse back.
Follow @twitterapi
Sunday, August 7, 2011
Success with social media and a sceptical boss
Measuring the success of your social media plan depends on what your goals are. You must ask yourself what are you looking out of this strategy and what is realistically obtainable. Researching your market beforehand will bring clarity to your quest and will help bat off awkward questions from the board. As a relatively new concept, success with social media is difficult to measure as it is not about direct sales and success stories are still breaking, but it is not the standard “push strategy” industry norm for most companies. Social media strategies are a great complement to the standard marketing avenues and should be looked at in this light.
SO WHAT IS YOUR GOAL?
To increase your network of contacts to target potential customers?
To find the influencers in a community and get them into meaningful engagement?
To change the perception of your brand?
To be proactive with customer service?
To improve the contact with your customers?
To give a personal touch to the corporate brand?
These are all legitimate goals but unless you have a metrics in place to track your progress, how do you know that you have succeeded? You may feel you have done a good job but how do you explain to your bosses that you are forming long lasting ties with the movers and shakers in the industry and that their investment in your time and resources is worth the expense and deserves an increase in budget?
THE ANSWER IS SIMPLE
In most companies there is a generation gap between the guys at the top (who control the purse-strings) and the marketing guys who are advocating a social media plan. They may allow their prejudices get in the way of solid market fact; so give them what they will understand, present your metrics in a structured way. So start with the obvious and go with the number of Twitter followers; Facebook friends, or likes if you have a corporate page; viewers if you have a YouTube channel. For measuring your blog, use Google Feedburner to see the number of subscribers, views, comments etc. (There are a myriad of tools available online to get detailed statistics for each service such as TweetStats, Facebook Friends Wheel, Google Analytics; it depends on how much detail you want to go into.) Decision makers will see that your efforts have not been in vain as they observe month by month growth, brand awareness and presence. These reports can then be used to validate their investment in the social media initiative. However, (keep this to yourself) you must be cautious on relying on volume of users and fans etc as using this form of metrics alone will not give you any meaningful insight to your business. Target the increase you would expect from these mediums over a 6 month period and report the figures to management.
The use of search facilities on blogs and Twitter can highlight mentions of your brand name which can be used to track the increase or decrease in the number of people talking about your brand or product. You can also use sentiment measuring tools such as Twendz to watch change in satisfaction with your brand or organisation.
20 Constructive Social Media Tools
GO FOR THE KILL
Move on from the concrete statistics and identify from the content recieved through your social media pages areas how social media has increased customer interaction, sentiment, influence, and/or perception. The information received is priceless and you will stand to gain invaluable information on how your market works and the wealth of untapped knowledge that is out there.
It is important to show that there is a conversation out there for your product and that managed correctly, with time and resources, it can gave a massive impact on your companies image, reputation and bottom line. People buy people and not faceless corporations and in social media they really need to feel that this is the case. Humans are social animals, it’s in our nature to converse; this is the start of something big, advise your bosses now before they miss the boat.
Follow @twitterapi
SO WHAT IS YOUR GOAL?
To increase your network of contacts to target potential customers?
To find the influencers in a community and get them into meaningful engagement?
To change the perception of your brand?
To be proactive with customer service?
To improve the contact with your customers?
To give a personal touch to the corporate brand?
These are all legitimate goals but unless you have a metrics in place to track your progress, how do you know that you have succeeded? You may feel you have done a good job but how do you explain to your bosses that you are forming long lasting ties with the movers and shakers in the industry and that their investment in your time and resources is worth the expense and deserves an increase in budget?
THE ANSWER IS SIMPLE
In most companies there is a generation gap between the guys at the top (who control the purse-strings) and the marketing guys who are advocating a social media plan. They may allow their prejudices get in the way of solid market fact; so give them what they will understand, present your metrics in a structured way. So start with the obvious and go with the number of Twitter followers; Facebook friends, or likes if you have a corporate page; viewers if you have a YouTube channel. For measuring your blog, use Google Feedburner to see the number of subscribers, views, comments etc. (There are a myriad of tools available online to get detailed statistics for each service such as TweetStats, Facebook Friends Wheel, Google Analytics; it depends on how much detail you want to go into.) Decision makers will see that your efforts have not been in vain as they observe month by month growth, brand awareness and presence. These reports can then be used to validate their investment in the social media initiative. However, (keep this to yourself) you must be cautious on relying on volume of users and fans etc as using this form of metrics alone will not give you any meaningful insight to your business. Target the increase you would expect from these mediums over a 6 month period and report the figures to management.
The use of search facilities on blogs and Twitter can highlight mentions of your brand name which can be used to track the increase or decrease in the number of people talking about your brand or product. You can also use sentiment measuring tools such as Twendz to watch change in satisfaction with your brand or organisation.
20 Constructive Social Media Tools
GO FOR THE KILL
Move on from the concrete statistics and identify from the content recieved through your social media pages areas how social media has increased customer interaction, sentiment, influence, and/or perception. The information received is priceless and you will stand to gain invaluable information on how your market works and the wealth of untapped knowledge that is out there.
It is important to show that there is a conversation out there for your product and that managed correctly, with time and resources, it can gave a massive impact on your companies image, reputation and bottom line. People buy people and not faceless corporations and in social media they really need to feel that this is the case. Humans are social animals, it’s in our nature to converse; this is the start of something big, advise your bosses now before they miss the boat.
Follow @twitterapi
Saturday, July 2, 2011
Listen before you leap
Want to get out there and bombard your audience with how great you are and how brilliant your products and services are? Or show off how much you know about a particular subject? hold it - hold it, reverse back and put the megaphone back in the box...you have to listen to the conversation before you jump in.
Analyse what people are saying about you before you comment. What is the trend, positive or negative? What age group are these people? Is it possible to find out? How are your competitors fairing out in the discussion. Plan what you want to say and make sure it is targeted at the right audience.
Different age groups respond to different messages. Younger audiences are naturally more competitive and will respond to online competitions whereas older audiences are looking for afformation that their opinion is important and that it adds to the dialogue.
Whatever your message is, make sure it is interesting and newsworthy, and of sufficient interest to others so that it will be passed on to other audiences through re-tweets etc. Remember, nobody likes a show-off, be friendly with a positive tone and interact with your audience. In order to be part of the conversation you must understand what the conversation is.
Analyse what people are saying about you before you comment. What is the trend, positive or negative? What age group are these people? Is it possible to find out? How are your competitors fairing out in the discussion. Plan what you want to say and make sure it is targeted at the right audience.
Different age groups respond to different messages. Younger audiences are naturally more competitive and will respond to online competitions whereas older audiences are looking for afformation that their opinion is important and that it adds to the dialogue.
Whatever your message is, make sure it is interesting and newsworthy, and of sufficient interest to others so that it will be passed on to other audiences through re-tweets etc. Remember, nobody likes a show-off, be friendly with a positive tone and interact with your audience. In order to be part of the conversation you must understand what the conversation is.
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